A book launch. Blimey. After the months of cooking meals, preparing charts, listening to arguments and reading bits; it's all over. The author has produced the book. It is a very good read.
The next phase is to promote 'Blossom'. Already done the web site, the social media and there are lots of events and personal appearances in the diary. The landscape for 'marketing' may have been transformed, however the need to engage people is still at the centre of effective communication. I will report back from the front lines.