This week, the management team of this project are in Brussels reviewing progress with the European Community. Working with the Feisty team and other members of the EquiMar partners, I put together the website and their YouTube Channel. Part of the review was to judge the effectiveness of this media in 'public dissemination'.
So, as you can imagine, I spent some time poring over the numbers. I can't reveal the specifics but there is clear evidence to show regular interesting content builds an audience. Nothing startling there, I guess. However, there were some other interesting points. The one I would like to highlight is 'less is more'. The most watched video is the shortest and the second is the longest. The common thread is the content - both interesting and important at appropriate length.