Another interesting conversation to relate. A client was moaning about the lack of profile, his web site seemed to be getting. Unloved by search engines and site visitors declining; all seemed lost. A quick check of his meta tags and key words revealed the simple truth. His site was selling one thing to its human visitors and another to the search bots. Tag appropriately, freshen up the text from time to time and do some housekeeping are the best ways to ensure regular visitors of any persuasion.