This is Jenny pictured with a marketing campaign. The marketing campaign is in the form of a gnome with a silver mask and on the base of the ceramic is an inscription website for a product. The basic concept is for customers to steal the gnome and take it home or sell it on eBay. Thereafter, other people will obtain the gnome from you and so the chain goes on. More awareness from this off the wall viral campaign. I assume. These new viral campaigns are certainly slick and sophisticated. There are lots of really good ones out there pushing new boundaries in selling in a playful way. Except for this gnome. I can't remember the product behind it at all. And I think that's important.
The Lancastria Association of Scotland have an energetic secretary in Mark Hirst. In the last couple of years, he has campaigned tirelessly to raise the profile of Lancastria and seen the sort of progress some campaigners can only dream about. I started by asking him what motivated him to get involved.