1 2 1 marketing is coming back.

Well actually, it isn't. For a variety of good reasons, this 90s phenomena isn't going to rejoin the lexicon of marketing jargon. That's great, because things have moved on. We are now convinced 'communities of interest' and social media will be the way to go. And, in 3 years time, there will be another new 'next best thing'. Another way of heading the target market with the appropriate dynamite method of releasing value.

The secret is to accept the inevitability of evolution, embrace the new and let go of the old. My advice; 'constant change is here to stay.'