This is a brilliant video which demonstrates a very simple principle; 'talent will out'. Working with clients where we agonise over inconsequential details is usually a good sign that creativity is scarce. In the case of this video, it's a case of good content; quirky lyrics, pleasant music and an engaging graphics parade, that makes this so smile inducing. Sure, there are a couple of edits and transitions I personally wouldn't have made but it's great piece. And, if at the end, you are asking yourself; "hmmm...I wonder whether they should have shot it in Hi Def ?". Well, push your seat back and get your feet on the pavie for some fresh air and recharge the humour cells.

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